Read this article to learn about the importance of communication in business management or an organization…
A famous writer says, “Communication is a primary step for an organization. With the process of communication, there can be no business activity.
If there is no communication then it will be very difficult for a superior or employee to find out what is going on in the business organization, the management will not be in a position to receive any information. It can neither give any directives nor maintain coordination of the various activities in the business organization.
Lack of proper communication will lead to failure to work in the organization. Thus, it is clear that communication is the primary aspect to an organization and it is true that communication is a dynamic process of every organization.
Importance of Communication
This includes various related points like:-
1. Need for proper and efficient operation of the business:
Communication is very important for the proper and efficient operation of a business or an organization unit. It makes a business unit effective and dynamic because of the coordination of various departments and continuos sale of products, requires effective communication.
Hence, without communication success in business is not possible.
2. Developing skill of coordination:
The procedure of communication helps in developing coordination and cooperation amongst human beings. It helps in the exchange of thoughts and information strengthens unity and increases the efficiency of employees.
In organizations, there are different departments which carry on their specific activities independently. Better cooperation amongst different departments is achieved through the directives from a high level of management.
3. Need for effective leadership:
Communication skill is an important pre-condition for effective leadership. A superior who is well skilled and versed enough to communicate possess the quality of leadership.
In the best communication network, the exchange and flow of information and ideas amongst the employees and superiors lead to better understanding and thereby removing misunderstanding in the working environment with more faster and effective communication media the leaders will be in a much better position to transfer their ideas, messages, emotions, course of action and suggestions to another employee successfully.
4. Helps in proper planning:
Effective communication is always graceful in an organization’s functioning and planning. Communication plays an essential role in the effective implementation of the organizational plan and in achieving the defined objectives and targets.
5. Helps in the development of management skills:
Communication is important for management to ensure proper execution. It is because of communication that management achieves its objectives or targets, is able to give directives and carry on formal responsibilities and also evaluate or examine the behavior of employees.
Thus, it is said that communication is a very important aspect of successful management.
6. Improving public relations:
In this modern era of business, it is important for a business organization to take its place in society. With changing times the definition of public relations has also undergone a change. The importance of public relations is now being realized in not only public undertaking and semi-government institutes but also in industries and corporates.
One can find public relations personnel in all of these organizations. It defines that communication is playing an important role in this direction.
7. Helps in providing competitive information:
Modern business is very competitive by nature. To face the problems of competition more and more information is important. It is not only mandatory to obtain useful information and pass on to concerned individuals, but it is also necessary to take suitable steps to face the challenges or problems of competition.
8. Delegation and decentralization:
In big organizations, it is not possible for the top level of management to supervise each and every activity of the business organization by themselves and, therefore, they have to adopt the procedure of delegation and decentralization of activities or powers, which is possible only through effective communication.
9. Achieving high productivity through job satisfaction:
The aspect of job satisfaction is developed through the medium of communication, which results in the form of achieving high productivity by employees in an organization.
It is through communication that an individual can express his skills, role, and efficiency his expectations in the business organization. In the absence of effective communication employees level of job-satisfaction will decline and will affect their productivity adversely.
10. Democratic management system:
Each and every individual in an organization has a salient desire to participate in the process of management, and an efficient manager creates such an environment for his employees where they can authoritatively participate in the managerial decision-making process.
Effective communication always plays a special role in maintaining continuous contact between management and employees.
Why Communication is Importance for Managers
Almost all the business activities of a superior are performed through effective communication and, therefore, effective communication procedure is very important for a manager. The basic activities of a manager are as follows:
(i) To organize,
(ii) To achieve the goals,
(iii) To communicate and encourage,
(iv) To measure the task,
(v) To develop a personality.
Every manager has to do all the above activities. Communication is a primary tool in the hands of the manager to undertake his responsibilities successfully. Whatever he writes or speaks, in other words, whatever message or information he has to convey, depends on the communication process.
The success of every manager depends on the process of effective communication. The ability to write, listen, read, think establishes him as a successful and effective manager.