Family- Features, Characteristics, Forms, Types-
This article is related to the topic of features, characteristics, forms, and types of family… Features / Characteristics of Family The features of the family are also known as the characteristics of the family. It includes various points such as:- 1. Universality: The family is a universal institution for some basic reasons: (i) Family is… (0 comment)

Types of Motives –
In this specific article, I will explain to you the different types of motives. Motives are the reason while the consumer is following a particular brand or product. In simple words, the motives define the main reason towards a particular product, brand, services, and anything which are related to real life. So, it includes two… (0 comment)

4 Factors Influencing Consumer Behaviour-
The factors influencing consumer behaviour with examples are also known as factors affecting consumer behaviour with suitable examples. It includes 4 major factors such as- Cultural Factors Affecting Consumer Behaviour, Social Factors Affecting Consumer Behaviour, Personal Factors Affecting Consumer Behaviour, Psychological Factors Affecting Consumer Behaviour. 1.Cultural Factors- Factors Influencing Consumer Behaviour Image Source: This is the first factors influencing… (2 comments)

8 Importance of Consumer Behaviour –
The importance of consumer behaviour in marketing management is also known as the significance of consumer behaviour. It includes various points such as: To design production policies, Know the effect of price on buying, Exploit the market opportunities, Design marketing mix, Implement STP strategies, Helps in understanding diversified preference, Understanding of various roles played by consumer, Results… (5 comments)

What is Consumer Research Process in Consumer Behaviour ( 7 Steps )
Consumer Research Process is the type of basic research conducted to know the tastes and preferences of the customers so that the company can market the products according to their changing tastes and preferences. So, The Consumer Research Process Notes includes various Steps like:- Identification or Formulation of problems or opportunities, Establishing the Design for Market Research,… (4 comments)